AI Insights · Timothy · April 2025
Top Free-to-Play iOS Games in Latin America: Q1 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Latin America during Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the free-to-play gaming landscape on iOS in Latin America showcased notable trends among the top five games. Here's a closer look at their performance based on data from Sensor Tower:
Roblox experienced an overall decline in weekly revenue, starting at around $925K and dropping to approximately $34K by the end of March. Weekly downloads also decreased from 300K to 158K, while weekly active users saw a gradual decline from 7.9M to 6.6M.
Free Fire x NARUTO SHIPPUDEN showed a significant peak in weekly revenue at the beginning of January with $2.2M, which then tapered off to about $645K by the end of the quarter. Downloads started at 194K and ended at 131K, while active users decreased from 6.2M to 5.1M.
8 Ball Pool™ had a steady decline in weekly revenue, beginning at $135K and ending at $81K. Similarly, downloads decreased from 312K to 90K, and active users dropped from 3.1M to 1.9M.
Township saw a minor fluctuation in revenue, peaking at $178K and ending the quarter with $171K. Downloads decreased from 278K to 104K, while active users slightly fluctuated but remained around 700K.
Squid Game: Unleashed began the quarter with high download numbers at 836K, which dramatically decreased to 2.4K by the end of March. Revenue remained low throughout, with a slight peak of $113 at the start. Active users decreased from 724K to 208K.
These insights highlight the dynamic nature of the gaming market in Latin America, with varying trends in downloads, revenue, and user engagement. For more detailed insights, visit Sensor Tower.
